Avicii’s hotly anticipated debut album called ‘TRUE’ is scheduled for a September 17th release. In order to keep fan’s buzzing, Avicii’s team has set up an experiment: a room that is broadcast in real time. In this room, the official album artwork sits behind an opaque glass pane, as music from his album flows through the room, currently at an ambient level.
Fans are encouraged to tweet at #TrueReveal. As the number of tweets increases, the decibel level of the music in the room will increase to the point where the sub woofer will shatter the glass, revealing the album cover.
Head over to www.thetruereveal.com to watch this process unfold in real time. Or maybe even tweet something revealing about yourself.